Simply, face-to-face communication is unbreakable. You can send newsletters, you can post on social media channels or you can use the intranet to send information, but if you want to receive reliable feedback or to build your network, face to face events are always the best way.
You cannot build your network efficiently and significant using only internet, people will not create a meaningful and lasting connection like they will be able to create during a real event, communicating face to face in a relaxing and a better knowledge of the industry and to build valuable connections.
Nothing can be replaced by a real event. Imagine, in auto industry, you can watch a video presenting a car, but nothing is comparable with the presence at an auto salon where you can drive and feel it. Being part of a real event, you can find out, which is the real “advantage”.
No matter the type of the event chosen: conference, product release, etc, the company events represent a very powerful and efficient communication tool. The aim is to establish, promote and intensify the interpersonal contacts, both inside the company and outside it.
The networking is a key factor in increasing or strategic developing of any company. Among other aspects, is helping the company to gain recognition in its activity field, to increase the sales figures and to explore ew business opportunities.